Suzuki Jimny Drives Nationwide Support for NSRI Through Cars4Good Campaign
A new nationwide awareness and fundraising campaign is bringing renewed attention to water safety and rescue services across South Africa, with the Suzuki Jimny playing a central role.
Suzuki Auto South Africa has partnered with the National Sea Rescue Institute (NSRI) as part of the Cars4Good 2026 initiative. The campaign aims to raise funds for NSRI operations while increasing public awareness around water safety, particularly in coastal and inland water regions that experience high seasonal activity.
As part of the initiative, four Suzuki Jimny 5-door GLX vehicles have been introduced as headline competition prizes. Each vehicle has been uniquely branded to represent different aspects of the NSRI’s work, including coastal lifeguarding, rescue operations, training, and education. The Jimnys are travelling across the country, appearing at events and public spaces where members of the public can learn more about the NSRI and how to support its work.
The campaign follows a demanding festive season for the NSRI, during which rescue teams responded to a high volume of water-related incidents nationwide. Funds raised through Cars4Good contribute directly to maintaining rescue vessels, equipment, training programmes, and community education initiatives that help save lives along South Africa’s coastline and inland waterways.
Members of the public are invited to support the campaign by purchasing competition tickets, with a limited number available. Each ticket entry supports NSRI operations while offering participants the opportunity to win one of the featured Jimny vehicles. Beyond fundraising, the campaign places strong emphasis on education, encouraging safer behaviour around water through awareness messaging and outreach.
For coastal communities such as those along the KZN South Coast, the initiative highlights the critical role the NSRI plays in keeping beaches, rivers, and boating areas safe year-round. It also demonstrates how partnerships between national brands and non-profit organisations can deliver meaningful impact through visibility, engagement, and sustained support.
