Summer on the KZN South Coast is more than just sunshine and warm ocean water — it’s about family fun, beach energy, and unforgettable holiday vibes. From 29 November 2025 to 11 January 2026, the I Love Summer 2025/2026 Beach Programme brings a full calendar of free beach entertainment to some of the South Coast’s most popular beaches.
If you’re planning a December or New Year’s holiday on the South Coast, this programme is a must-know.
What Is the I Love Summer Programme?
The I Love Summer Beach Programme is a long-running South African summer initiative that transforms beaches into interactive entertainment hubs. Each event day features:
- Beach volleyball
- Beach soccer
- Touch rugby
- Music and MC entertainment
- Beach games and competitions
- Brand activations and giveaways
Best of all, the programme is free to attend and open to everyone.
Dates: November 2025 – January 2026
The programme runs across peak summer and holiday season, ensuring entertainment throughout:
- Start: Saturday, 29 November 2025
- End: Sunday, 11 January 2026
- Time: Daily activations typically run from 10:00 to 14:00
There is no programme on Christmas Day (25 December 2025).
South Coast Beaches Hosting I Love Summer
Holidaymakers can enjoy events across multiple iconic South Coast beaches, including:
Margate & Lucien Beaches
One of the most popular holiday hubs, Margate plays host to several I Love Summer activations throughout December and early January.
Ramsgate Main Beach
Known for its relaxed atmosphere and scenic surroundings, Ramsgate is a favourite stop on the programme.
St Michael’s Main Beach
A family-friendly beach with safe swimming areas and easy access to facilities.
Scottburgh Main Beach
A classic South Coast destination offering wide beaches and a strong holiday vibe.
These locations make it easy for visitors to catch events no matter where they’re staying along the coast.
Wild Coast Sun & Wild Waves Water Park Events
In addition to South Coast beaches, selected days include activations at:
- Wild Coast Sun Main Beach
- Wild Waves Water Park
These events bring the I Love Summer energy into one of the region’s biggest resort destinations, adding even more variety for holidaymakers.
What to Expect on the Day
Each I Love Summer activation delivers a fun, high-energy beach experience:
- Organised beach sports for all ages
- Live music and crowd interaction
- Giveaways from major sponsors
- Safe, well-managed environments with security present
- A festive summer atmosphere ideal for families and groups
Crowds are typically around 50+ beachgoers per event, creating a lively but manageable experience.
Sponsored by Leading Brands
The 2025/2026 I Love Summer programme is supported by well-known national brands, including:
- Cell C
- Coca-Cola & Coca-Cola Zero Sugar
- Rhodes Quality
- Liqui Fruit
- Samsung
- Wild Coast Sun
These partnerships ensure high-quality activations, prizes, and professional event management.
Why This Programme Matters for South Coast Tourism
The I Love Summer programme plays a vital role in:
- Boosting holiday atmosphere along the coastline
- Supporting local tourism and beach activity
- Encouraging family-friendly outdoor entertainment
- Enhancing the South Coast’s reputation as a summer destination
For visitors, it adds extra value to a coastal holiday — turning a normal beach day into a memorable experience.
Tips for Visitors Attending I Love Summer Events
- Arrive early to secure good spots on the beach
- Bring sunscreen, hats, and water
- Keep an eye on kids during beach activities
- Check which beach is hosting the event on the day
- Combine the event with nearby restaurants or attractions
Plan Your Summer on the KZN South Coast
Whether you’re visiting for a weekend, December holiday, or New Year’s break, the I Love Summer 2025/2026 Beach Programme adds excitement to every beach day.
With events spread across Margate, Ramsgate, St Michael’s, Scottburgh, and Wild Coast Sun, there’s always something happening somewhere along the coast.
This summer, don’t just visit the beach — experience it.
