How to Get More Tourists to Visit

Explore Group, Visit South Africa

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December 9, 2025

How to Get More Tourists to Visit – Using the Explore Group Network

Tourism is South Africa’s lifeblood, and attracting visitors to key destinations like the KZN North Coast, South Coast, and Cape Town requires more than just advertising—it’s about strategic promotion, partnerships, and curated experiences. The Explore Group network, which connects regional tourism platforms, businesses, and travellers, provides a powerful solution for tourism growth.

Here’s how businesses and attractions can leverage the Explore Group to bring more tourists to your region.

1. Leverage Regional Exposure Across Explore Platforms

The Explore Group consists of multiple tourism platforms, including:

North Coast Explore – highlighting attractions, events, and coastal adventures in the KZN North Coast
South Coast Explore – connecting travellers with the best coastal experiences along the KZN South Coast
Cape Town Explore – showcasing Cape Town’s cultural, adventure, and family-friendly activities

By listing your business or attraction on one or more of these platforms, you can access a larger, geographically targeted audience looking for experiences in these regions.

Benefits:

Visibility to inland travellers from Gauteng, Free State, and beyond
Promotion to domestic and international audiences actively seeking activities
Alignment with trusted regional tourism networks

2. Create Curated Experiences and Packages

Tourists are increasingly attracted to ready-to-book experiences rather than standalone activities.

North Coast: Surfing packages, beach tours, and eco-adventures
South Coast: Family fun days, nature reserves, and Blue Flag beaches
Cape Town: Wine tours, city walking tours, adventure activities

Tip: Bundle accommodation, dining, and attractions into packages. Promote these through the Explore Group platforms to simplify booking and attract multi-day visits.

3. Optimise Your Online Presence

A strong digital footprint is essential for attracting tourists. The Explore Group can amplify this by featuring your business across its network.

Website & Booking Integration: Ensure your website is fast, mobile-friendly, and linked to Explore Group listings.
SEO & Keywords: Use terms like “South Coast family activities,” “North Coast adventure,” or “Cape Town weekend getaway” to capture search traffic.
Visual Content: High-quality images and videos help tourists envision the experience and increase engagement.

4. Cross-Promotion Within the Explore Network

One of the biggest advantages of the Explore Group is the ability to cross-promote attractions across regions:

Suggest multi-destination itineraries combining North Coast, South Coast, and Cape Town experiences.
Collaborate with other businesses to create themed packages such as coastal adventure tours or family holiday bundles.
Share events and promotions across platforms to increase exposure and encourage repeat visits.

5. Engage Tourists Through Social Media

The Explore Group amplifies your social reach by supporting consistent, targeted campaigns:

Instagram & TikTok: Showcase scenic beaches, adventure activities, and hidden gems.
Facebook: Promote local events, special offers, and seasonal packages.
User-Generated Content: Encourage visitors to tag your business and share their experiences—these posts can be featured on Explore Group platforms.

6. Participate in Seasonal & Regional Campaigns

Tourists respond well to seasonal promotions and curated campaigns:

Summer beach festivals on the South Coast
Adventure weekends on the North Coast
Cultural and wine tours in Cape Town

By participating in Explore Group campaigns, businesses gain extra visibility and attract tourists who are actively looking for seasonal activities.

7. Build Partnerships and Collaborations

Tourism growth is stronger when businesses work together:

Partner with other Explore Group listings to offer combined packages
Collaborate with local restaurants, accommodation providers, and transport services
Join community tourism boards to amplify regional promotions

Example: A South Coast accommodation provider can partner with a surf school on the North Coast or a Cape Town city tour operator to create multi-region holiday experiences.

8. Track and Optimise Tourist Engagement

Understanding visitor behaviour is key to growth:

Use Explore Group analytics to see which listings and experiences attract the most traffic
Monitor booking trends, popular activities, and seasonal interest
Use insights to adapt your offerings and marketing

This ensures you’re targeting the right tourists with the most appealing packages.

9. Focus on Memorable Experiences

Tourists are more likely to return and recommend your region if they enjoy unique, memorable experiences:

North Coast: Eco-adventures, surfing lessons, and scenic coastal walks
South Coast: Family-friendly fun days, Blue Flag beaches, and nature trails
Cape Town: Adventure sports, cultural tours, and wine tasting

Well-designed experiences create lasting memories and positive word-of-mouth, driving repeat tourism.

10. Use the Explore Group as Your Marketing Hub

The Explore Group acts as a central hub for regional tourism promotion, connecting attractions, businesses, and travellers. By actively engaging with the network, you can:

Reach a broader domestic and international audience
Increase visibility for multi-day or multi-region travel
Promote special events, packages, and seasonal activities efficiently
Collaborate with other businesses to grow tourism collectively

Final Thoughts

Getting more tourists to visit South Africa’s top regions — from the North Coast and South Coast of KZN to Cape Town — is about visibility, collaboration, and curated experiences. By leveraging the Explore Group network, businesses can:

Access targeted audiences actively looking to travel
Promote multi-destination itineraries
Build memorable experiences that encourage repeat visits
Collaborate regionally to strengthen the tourism ecosystem

Tourism growth isn’t just about attracting visitors—it’s about creating experiences, partnerships, and exposure that keep them coming back. The Explore Group provides the platform, tools, and network to make it happen.