The Sardine Run, An Unforgettable South Coast Adventure
Every winter, between June and July, one of nature’s most breathtaking spectacles unfolds along South Africa’s east coast — the Sardine Run. This phenomenon sees billions of sardines migrate northward, attracting an extraordinary array of marine predators. It’s often called “The Greatest Shoal on Earth”, and for good reason.
The Ocean Comes Alive
During the Sardine Run, the ocean transforms into a living, moving theatre of wildlife. Massive pods of dolphins, whales, and sharks chase the silvery shoals, while thousands of seabirds dive in perfect synchrony, creating a breathtaking aerial display. Divers, snorkellers, and free divers get the rare chance to witness the entire marine food chain in action — an experience that few places on Earth can match.
Where It Happens
Dive In Adventure Tours operates this once-in-a-lifetime dive experience from Coffee Bay, located on the Wild Coast of the Eastern Cape province, about 250 km southwest of Durban. The area is known for its untouched beaches, dramatic cliffs, and authentic coastal villages — a blend of natural beauty and cultural heritage that makes it an ideal backdrop for adventure.
What to Expect on a Sardine Run Expedition
Each day begins early, with dive boats heading out in search of sardine activity. Once the action is found, divers enter the water to swim alongside bait balls, surrounded by dolphins, gannets, and sometimes even humpback whales breaching nearby.
Between dives, visitors can enjoy the rugged coastline, explore scenic sites like the Hole in the Wall, or simply relax and soak in the Wild Coast’s serenity.
Beyond the Shoal
Many divers combine the Sardine Run with a visit to the Protea Banks — one of South Africa’s most famous shark-diving sites, located near Shelly Beach on the KwaZulu-Natal South Coast. Here, encounters with tiger sharks, blacktips, and ragged-tooth sharks add even more thrill to an already unforgettable adventure.
Adventure for All
The Sardine Run isn’t just for experienced divers. Snorkellers and surface observers can also join the excitement from the boats, capturing incredible photographs and memories. It’s an opportunity to connect with nature, test your limits, and witness one of the ocean’s most awe-inspiring events.
The Perfect Addition to Your South Coast Holiday
If you’re planning a South Coast Holiday, timing your trip around the Sardine Run adds a truly world-class experience. Whether you’re a diver chasing the next big adventure or a nature lover seeking something extraordinary, this annual event showcases the raw power and beauty of the South African Beaches and marine ecosystem.
